The work is a graphite intervention in space that consists in a self-portrait of Marco Antelmi through the transcription of his personal Facebook Pixel. The Facebook Pixel is a tool - unique for each user - written in HTML code for the collection of statiscal data, which permits to measure advertisement effectiveness.

The research of one’s own identity materialises with the web language, that here passes through a performative and reflexive phase by the writing gesture, at the same time transforming itself in a semantic device for the investigation of reality.